Life Happens coordinates Life Insurance Awareness Month, an industry-wide campaign aimed at educating Americans about the importance of life insurance and helping them get the coverage they need. There’s no denying that participating in September’s Life Insurance Awareness Month is a smart move for your book of business. That’s when the national spotlight will be on … life insurance. So, how do you get started?

Know the Facts

The 2017 Insurance Barometer Study by Life Happens and LIMRA found that…
  • ​The most common financial concern is the ability to afford a comfortable retirement and more people are using life insurance as a way to save for retirement.
  • People see the need for life insurance, particularly for parents with young children but consumer demand for life insurance is greater than actual ownership.
  • Consumers want it simple. Simplified underwriting may increase a person’s likelihood of completing the life insurance purchase, and they are drawn to the speed and ease that it offers.
​​Learn what factors consumers consider “very or extremely” important when purchasing life insurance. This infographic breaks down some of the key findings about the consumer buying process from the 2017 Insurance Barometer Study.

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​​Insufficient coverage could have a negative impact on countless families. This infographic breaks down how some Americans view their life insurance needs.

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​​​Who’s more likely to own life insurance, male or female? This infographic breaks down the different buying personas of men vs. women.

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The increased publicity surrounding LIAM presents a great opportunity for you to market to new prospects and current customers by offering a beneficiary review.

Log into our agent website ​to learn how you can leverage LIAM and use beneficiary reviews to put more life insurance on the books. ​